İntrotema at the International İstanbul Book Fair (TÜYAP)
The entire İntrotema team was present at the International İstanbul Book Fair (TÜYAP), engaging with the global literary community. The first three days of the fair were marked by a strong international presence, welcoming publishers from Azerbaijan, Kyrgyzstan, Kazakhstan, Turkmenistan, China, Iran, Uzbekistan, Iraq, Germany, Ukraine, and many other nations.
International Matchmaking and Collaborations
As an agency, we actively participated in the fair's matchmaking program on Monday, conducting rights negotiations with visiting international publishers. A highlight of our participation was a specialized matchmaking event we organized at the China country stand. We successfully facilitated meetings between four visiting Chinese publishing houses and Turkish publishers, creating new avenues for cultural and literary exchange.
Strengthening Domestic Ties
Throughout the event, we visited the stands of Turkish publishers, engaging in productive conversations to strengthen our existing relationships, meet new partners, and reinforce our local network.
Key Highlights
- Full team participation and networking with international delegates
- Hosting a dedicated matchmaking program for Chinese and Turkish publishers
- Rights negotiations with partners from Central Asia, Europe, and the Middle East
- Reinforcing relationships with local Turkish publishing houses
Looking Ahead
The Istanbul International Book Fair remains a vital event for both domestic publishers and the international visibility of Turkish literature. İntrotema is proud to contribute to this growing momentum and looks forward to the fair's continued expansion in the coming years.